If you run a tennis business – whether it’s clubs, colleges, coaching services or you sell products related to tennis – you may be wondering where to spend your marketing time. Instagram and Tiktok caused all the buzz. Facebook groups feel familiar. Then there is Pinterest, sitting there quietly and doing your own thing. But this is the kicker-segment is not just a social media platform. This is a powerful visual search engine. Yes, this may just be the unexplored ace of your business.
So, is Pinterest the right platform for your tennis business? Let’s dive.
What is Pinterest?
Pinterest is often mistaken for another social media platform, but that’s not very true. In fact, it’s a visual search engine where people discover the idea of saving and organizing everything from recipes to exercise to home decor. Think of it as Google, but the search results are not links and blocks of text, but images and graphics (called “PINs”) that can lead users to a website, blog, product, or video.
Users will make “PIN” content “PIN” thematic committee, such as digital vision boards or scrapbooks. This makes Pinterest different from social media: not followers, likes and fast-moving feeds, but about lifespan, searchability and evergreen content. Your content can be found months (or even years) after it is published.
Here’s the fun thing: Pinterest users come to the platform with a high degree of intent to learn, plan and purchase. They are actively looking for solutions instead of meaningless scrolling.
If you are a tennis business that wants to connect with aggressive buyers, that’s great news.
Why tennis companies should consider Pinterest
Let’s break this down by business type to show where Pinterest can fit your marketing strategy.
1. Tennis Academy and Clubs
Parents are constantly searching for youth activities, summer camp ideas and ways to keep their children active on Pinterest. This means that if your tennis academy or club offers a junior program, clinic or camp, then Pinterest is Goldmine.
Imagine a title:
“10 Benefits of Children’s Tennis – Why In [Your Academy Name] Probably the best decision you make”
This password leads directly to your camp registration page.
You can also create pins around:
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Tips for choosing the right tennis plan for children
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Seasonal list (what to pack for tennis camps)
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Blog posts about the physical and mental benefits of tennis
Bonus: Many parents on Pinterest are looking for local activities. By adding geographic keywords such as “Miami Tennis Camp” or “New Jersey Junior Tennis Lesson” your content can appear in these related searches.
2. Tennis coach
If you are a coach who runs a personal brand or offers private courses, Pinterest can help you build leadership in your mind and bring traffic to your website, booking page, or YouTube channel (no need to always appear in a video).
What kind of content can a coach use?
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Tennis exercises for beginners
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Tennis exercise routine
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Competition Preparation List
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Tennis Strategy Infographic
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Quotes with your brand
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Blog posts like “What every new tennis player should know”
If you sell a coaching program, host a workshop or have a tennis-focused blog, Pinterest becomes a consistent traffic driver over time.
3. Tennis product manufacturers and distributors
Pinterest is a visual effect – so if you sell gear, clothing or accessories, you’re already in the right place.
Shoppers on Pinterest are usually in discovery mode. They may not know that they want your product. This makes Pinterest ideal for selling directly or before people land on your product page.
Examples of high-performance sales ideas for tennis product sellers:
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Product spotlight (racks, grips, shoes, bags, etc.)
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Gift guide (such as “the best gift for tennis lovers” or “must-have tennis gear for beginners”)
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Compare posts (e.g. “The top 3 tennis rackets for intermediate players”)
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Lifestyle images of people using your product
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User-generated content and customer comments (turned into graphical pins)
Don’t forget that Pinterest users are planners. The product pins shared in May may push purchases when shopping back to school in August or falls into tennis league gear.
4. Tennis camps and seasonal plans
If your business is seasonal, Pinterest can help you lead the curve. Parents start looking for summer camps, winter vacation ideas and extracurricular activities month in advance.
By creating content calendars with seasonal pins (such as “Spring Tennis Clinic in Atlanta” or “How to Get Teens to Be Prepare for Tennis Championships”), you can keep your biggest ideas before signing up open.
Because Pinterest content has a longer shelf life than Instagram or Tiktok, it is perfect for generating electricity before each season.
What makes Pinterest unique?
Here is what Pinterest really offers for tennis business owners:
1. Long-term work
The pins won’t disappear within a few hours. They can keep searching and continue to appear for weeks, months, or even years. This means your content will work for you when you sleep, or when you coach on the court.
2. Users to discover and plan
In this place, people rolled aimlessly around the place where their cousin had supper. Pinterest users are in research mode. They want to find solutions, tips, inspiration and products. They are planners, dreamers and activists, which is the ideal mindset for tennis business to offer plans, products or coaches.
3. You don’t have to be on the camera
Not everyone wants to dance on Tiktok or keep posting selfies on Instagram stories. If the idea of shooting yourself makes you cringe, Pinterest is your low-key, high-reward friend.
Here, the content is driven by visual effects, not your face. You can create beautiful graphics, infographics, or product models without appearing on the camera. Shy business owners can thrive here with clever design, consistency and smart keyword usage.
Tools like Canva make it easy to create pins for rolling pins, even if you are not a designer.
Pinterest content creativity for tennis business
Need some inspiration? Here are some creative content that Pinterest-friendly tennis businesses can operate:
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Tennis skills and exercises
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Equipment Reviews and Comparisons
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Tennis match list
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Inspiring tennis quotes
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“What to wear on the court” style guide
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Tennis Training Schedule
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Parent Resources: “How to Choose the Right Tennis Camp”
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Healthy snacks for young athletes
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Tennis Parents Printable Planner Page
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Behind the scenes of a club or academy
Remember: every pin should be linked to something of value – your blog, product page, registration form or email registration landing page.
How to know if Pinterest is suitable your Business
Pinterest may not be for everyone. But here are some signs that might be great for you:
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You have (or want to build) a blog or content center
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You sell visually attractive products or plans
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You operate seasonal offers or events
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Your target audience includes parents, athletes or planners
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You are looking for a platform where you don’t have to show your face
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You need long-term visibility from the content
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You’re willing to learn how to create great visual pins or can outsource that part
If it sounds like you – get ready to run on the ground.
Pinterest is more than just a place for home decor and slow cooker recipes
Pinterest is a powerful search engine with over 400 million users per month – many of whom are actively looking for ways to improve their lives, invest in their kids, pick up new skills or buy something useful.
For tennis businesses that want long-term traffic, willing to create useful content, and like a platform that doesn’t require video or lasting face-to-face time, Pinterest is an underrated opportunity.
So, is Pinterest suitable for your tennis business?
If you are ready to help people discover the value they offer (whether it’s a tennis show, coaching philosophy, or a piece of gear), they’re already looking for it on Pinterest.
Your job is to display their search results.
Need help getting started?
We are happy to help. In resource marketing, we create and execute Pinterest strategies for tennis businesses like you. Whether you need help designing pins, writing blog content, or optimizing visuals for traffic and conversions, we can handle it.
Contact Us Let us help you with the best content – no need to step in front of the camera.
