If you are a tennis coach, club owner or academy manager who wants to run a crowded summer camp, you are in the right place. In this blog post, we will discuss how to quickly fill out a tennis camp registration with our marketing tips. If you want to watch these tips in video format, scroll to the end of this blog post and click on the YouTube video link.
Every year, I hear the same thing: “We have great coaches, great facilities and a lot of energy…but registration isn’t where to be.”
Let’s solve this problem.
The following is Five proven strategies This will help you fill the tennis camp early, cause buzz, and build long-term motivation for your plans.
1. Define what makes your camp stand out
Common camp name and description no longer work. You need to explain why your campsite is worth choosing in one place on the street.
Think about what makes your campsite unique. Is it your elite coach? Tour level training? Unique themed week, competition format or fitness-centric meeting? Parents are not only looking for drills. They want value, safety and a camp to build true skills and confidence.
Example: Summer Elementary Plans Can Tourism-level training on clay. This is the type of camp to be booked. Why? Because they told a clear, specific product, this is very prominent. Try the same attempt based on your club features.
2. Promote earlier than you think
Many camps began pushing for registration in May. By then, many parents had already made summer plans.
Starting in February, starting with early bird promotions. Use March and April to share recommendations, behind-the-scenes content and stories of returning campers. By May, your messaging should establish urgency and include a countdown.
Expert tips:
Offer 10% early bird discount in February and fill out multiple courses in advance. Once the spots start to fill, it will produce an urgency chain reaction and fear of missing out.
Want to plan your marketing content and campaigns easily? Download ours Free Content Calendar Planner Template Draw your promotion strategy now.
3. Market like a professional
Posting flyers at the front desk is not enough.
Modern parents scroll instagram to check out the skimmed email between Facebook and school pickups and get off the car. To get their attention, your marketing needs to meet them.
This is:
- Use Instagram Reel to Highlight a Day in Your Camp Life
- Use Facebook to emphasize structure, security and development
- By sending emails to past families and offering earlier discounts
- Use retargeting ads to follow up families who have visited your site but are not registered
Tips from old-fashioned marketers:
Flyers are still helpful when done correctly. We covered how to create effective tennis flyers in e-books, Tennis Club Marketing 101available on Amazon Kindle.
You can also watch our Free Canva Tutorials Learn how to design one quickly, or let us do it for you – just Send us an email.
4. Turn your current player into a promoter
Word of mouth remains the most powerful marketing tool you have. Players and parents are encouraged to pass:
- Provide simple recommendation incentives (such as discounts or free merchandise)
- Post quick recommended videos
- “Bring a Friend Friday” in the Spring Clinic
Simple recommendation strategy:
Ask parents to take a short video, answer 5 simple questions with their phone camera, and then send them to you:
- Why did you choose this camp?
- How will your child feel every day?
- What improvements have you noticed?
- Would you recommend this camp to others?
Post it on your website, email it to potential customers, and share it on social media channels. These referrals build trust faster than any ad.
5. Generate urgency and scarcity
People feel they may miss the time to take action.
If you have a limited location, say so. Tell your family if you are close to your ability. Post reminders, e.g.Only 3 spots left in the second week” and”The campsite is 80%.“
This strategy is especially effective in emails and subject lines. A good subject line can double your email open rate!
Ready to fill your campsite?
You don’t need a huge budget or marketing degree to get results. You only need one plan, and now you have one.
Your to-do list:
- Determine what makes your campsite unique
- Start promoting ahead
- Strategically use social media and email
- Get your campers and parents involved
- Establish urgency
Need help implementing any actions?
Let resources do heavy work
exist Resource MarketingWe specialize in helping tennis companies develop. Whether you need a new website, smart email automation system, blog content, help with social media or a complete marketing strategy, we can help.
Resources and services include:
- Website design and development
- E-commerce website settings
- Email Marketing and Automation
- Video script writing
- Webinars and promotional support
- Blog content creation
- Marketing coaches and strategy meetings
Let us help you relieve the stress of summer marketing.
📧Email: iva@resourcelymarketing.com
🌐Website: www.resourcelymarketing.com
📲Instagram: @iva_resourcely
Want to watch the full video version of this post?
📺Click here to watch on YouTube
You have the tools – now it’s time to fill these courts.
