Do you feel your blog or website has fewer clicks? You didn’t imagine it. That weird downward trend chart (clicks keep falling) you see in the search console is more than just a fluke. That is the AI Overview (AIO) at Work.
These fancy new boxes at the top of search results usually provide quick answers (Your Answer! ) Never send someone. Yes, this includes those looking for “tennis drills for kids” or “how to build a tennis academy.”
Frustrating. You want to do the work, Google will provide it with it, and then… keep clicking. So, what can tennis content creators, coaches, college managers and e-commerce website owners do?
Let’s introduce it.
1. Change your keyword targeting policy
You don’t want to do an AI overview directly with information queries. You will lose. Instead, you can shift the focus to keyword phrases, i.e. the AI box isn’t swallowed yet.
Select the keywords from the middle to the bottom:
- Instead: “What is tennis grip”
- Try: “Compare the best grip of your tennis racket” because the people you are looking for are deeper and more likely to click.
Niche to long-tail query (AIOS does not appear frequently):
- “Tennis Plan for Family Education Children Near Austin”
- “Should I switch to a 16×19 string pattern for more rotation?”
These are gaps that AI often misses because the intention is specific.
Find blanks in AI summary using SEO tools:
AI Overviews are very good at spitting out general summary, but they are still not very good at nuances, local details, personal experience, and answering questions that don’t have a certain level of answers.
That’s the tools and things like that clearscape,,,,, Surfers SEOand Frase Come in. These platforms analyze the best performing content in your niche and show you:
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What Topics and sub-themes Google wants to see it on the page
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Where Lack of competitors (i.e., missing parts, weak answers, low content depth)
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What Questions asked by users Not well solved (or not solved at all)
So if the AI overview is swallowing traffic, for a universal search “How to Warm Up for Tennis”you can dig deeper and find underserved issues, such as:
- “Warm-up habits for adult beginner tennis players with knee pain”
- “Would junior players stretch before the early morning game?”
These long-tail, ultra-specific themes are unlikely to be swallowed by AI boxes and are more likely to attract clicks from readers seeking real insights.
When you find these gaps, Have them. Create content that answers exact questions better than anyone else and make them personal, experience-based or location-specific questions where possible. That’s something that Google and AI cannot fake.
2. Creating content AI cannot be summarized (AI has no standard answer)
If your website looks like every other tennis site comes with a recycling tip, you are feeding the machine. It will sum up your content and call it a day. So give it something cannot eat.
Make interactive or custom tools:
- Tennis Racket Selector Quiz
- New Tennis Club’s Court Fee Calculator
These won’t be summed up because they require actual interaction.
Write practical, step-by-step content:
- “How to host UTR Championships at your factory”
- “A 7-day plan to re-engage inactive tennis clients”
AI loves a quick answer. However, when your post takes someone through the real process, they click.
Publish original research:
- Investigate your customers or players
- Share trends in your own business
For example: “We found that players over 40 prefer cardio than traditional training 3:1.”
Google can’t sum up what you only know.
3. Optimize AI overviews, not ignore them
You can try to beat AI, or you can start writing and keep in mind.
Leaders with clear structured answers:
Just like in school: answering questions in the first sentence.
This can help you get Quote In AIO – Your brand can still get visibility even if you don’t have a click.
Refer to your brand elsewhere:
AI likes context. Google seems to always mention brand rewards on the web.
- Guest posts on other tennis blogs
- Cited in local or industry news
- Work on your PR and link building
Monitor your mentions in the AI box:
Use similar tools PEEC AI Check that your blog, shopping or tennis academy is quoted in the AIO summary. if you yes Quote and get nice clicks, tilt. Create more information on this topic, strengthen it with internal links, and give Google more reasons to continue citing you.
4. If you are a blogger or content creator: This is your wake-up call
Don’t keep spending hours on tennis blog content, which is built as AI. instead:
- Deniche
- practical
- Add data and tools
- Monitor your AIO visibility
- Adjust before your traffic drops
AI doesn’t kill content, it’s harder to filter than ever before. To win, your content must be Irreplaceable.
in conclusion
If you see an impression that keeps growing and clicking on tennis content, an AI overview may be the reason. But this is not the time to panic. Now it’s time to turn.
Whether you are promoting tennis camps, reviewing gear or building a blog about life in court, you need to be smarter about your strategy. Adjusted brands and creators Now When others still want to know why traffic falls off a cliff, they will lead.
Need help spinning your content strategy to work with AI instead of opposing it?
Let resource marketing help you build what you execute, regardless of whether AI sums it up or not.
📅 Arrange a free 15-minute consultation Let’s talk about SEO, content and your next move.
