How to get more Google reviews for your tennis business (and why it matters)

What is the first thing they notice when someone searches for a local tennis club, coach, college or equipment brand?

Comment.

The fact is simple: Google reviews are not only useful, but also powerful. They can improve visibility in your local search results, build trust with potential customers, and even affect someone clicking on your website or continuing to scroll. If your tennis business is not actively collecting and responding to comments, you will leave conversions (and revenues) in the court.

In this guide, we will show you how to get more Google reviews for your tennis business, how to respond to them in the right way, and why everything is more important than you think.

Why Google Reviews are Important to Tennis Business

Tennis is a personal trust-driven service. Whether someone is looking for a course, a junior college, a racket serial service, or a new outfit, you are often the decisive factor.

This is why they want to calculate:

• Better local rankings: Google uses comments as ranking signals. More positive reviews can help you climb search results, especially in searches like “Tennis Coach Near Me” or “Miami Tennis Club.”
  

💡 Want to improve your local search results more? Check out our blog: Get more players through your door: Tennis Marketing with Google Business Profile

• Improve credibility: A tennis club with 5 reviews seems to be a beginner. One with 85 glowing comments? This sounds like a trustworthy established brand.
  
• Higher click-through rate: More stars and comments make it more likely that people will click on your link in search results. More clicks, more bookings.
  

How to ask for comments (without embarrassing it)

Comments should be as natural as after a long game. Make it a part of your daily process.

1. Ask a happy customer on the spot

If the member has just finished a great private class or the parents laugh after the junior championship, say something like this:

“I’m glad you had a great time! We would be very grateful if you want to comment quickly on Google. It can help others find us.”

This is especially effective at checkout counters, group classes or front desks where people check out the process.

2. Contact loyal customers in person

Have you had a few members who have been with your club for several years? Or are long-term customers who often buy tennis equipment?

Send them a personal message or email. Keep it simple:

“We are trying to increase our visibility on Google. If you have a moment, would you mind leaving us a comment? That means a lot!”

People love to help businesses they trust, especially when asked one-on-one.

🎶 Need help training your staff to discover these critical moments? Read: How to train your employees to discover sales opportunities

3. Add QR code to your front desk

Print a sign with your logo and a simple message:

“Love your visit? Let others know. Leave us a comment on Google!”

Includes a QR code that is directly linked to your audit form. Post it to your checkout counter, professional store or snack bar. If you laminate it, the bonus points look stylish and long-lasting.

How to get a direct Google comment link

This is the secret seasoning for most tennis businesses.

When logging into your Google Business Profile (GBP), go to the home screen and look for it “Request a comment” button. Click it. You will see a unique link.

That’s your golden ticket.

It sends people Directly In your Google Maps list, a comment box has been opened. No hunting or clicking extra buttons.

Use this link everywhere:

• In an email to a customer
  
• In text messages
  
• On social media posts
  
• On your website
  
• On your physical signage (via QR code)
  

Get social with your comments

Comments are not only aimed at Google, but also social proof gold.

Here’s how to make them work harder:

1. Spotlight comments on Instagram or Facebook

Use Canva to turn great reviews into compelling graphics. Post them every week. Add a simple subtitle, for example:

“Scream her kind words to Anna! If you train with us and like it, we’ll love your feedback. Bring us a Google review – rely on Bio!”

This keeps the request gentle while showing others what they expect.

📱 Want more creativity? Read: Social Media Tips: Stop scrolling with eye-catching content

2. Share screenshots in a story

Instagram stories and Facebook stories are perfect for quick, casual shouting. Screenshot the most recent five-star review, slap a sticker on it, and add the link.

Develop habits.

3. Create email automation

Send a follow-up email a few days after the course, purchase or plan is over. in short:

“Thank you again for joining our summer tennis camp. If you have good experience, would you mind a quick review on Google? It can help more families find us.”

What to say when you ask for a comment

While you can’t control what someone writes in a comment, you can guide them.

Try this wording:

“We are working hard to be the best tennis club [city name]. If you think we are on the right path, can you leave us a quick Google review? ”

Note how to include keywords Tennis Club [city name]. If there are several people repeating in the comments, it may help your local SEO efforts.

🎶 Want more content that helps create keyword rich content? Visit: Is the content calendar dead or misunderstanding?

Respond to every comment (even bad comments)

This is a huge mistake we often see: tennis businesses collect reviews and then ignore them.

Responsive comments will tell Google and potential customers that you are active, professional and caring for feedback.

For positive comments:

Thanks for repeating something specific. For example:

“Thank you very much, Sarah! We’re so glad your son loves summer camp. Hope to see you again next season!”

This reinforces the good experience and shows others what they expect.

For negative comments:

Stay calm and be offline if needed.

“We regret to hear about your experience, Mark. This is not our goal. Please [email] Or call us directly – we’d love to do that. ”

Don’t defend. Handle it in an elegant and professional way. People focus on how you respond, not just what you say.

Make Google comments accustomed, not busy

Most tennis clubs or businesses are not short of happy customers, and they will never ask for feedback.

The key is to build the audit request in your normal workflow:

• After a course or competition
  
• Someone checked out at a professional store
  
• Renew membership
  
• At the end of the seasonal plan
  
• In your post-purchase email stream
  
• As part of the exit investigation
  

Even getting a new review every week is quick. Over the past year, here are over 50 new reviews that will help you rank higher and win more business.

Final Thought: Play a Long Game

Google comments are not a one-time push, but a long-term strategy. However, businesses now investing in building an online reputation will dominate the search results later.

If you are serious about growing your tennis brand (whether you are running a club, academy or product line), it’s time to turn reviews into the best marketing weapon.

🎯Rewards Reading: How to Make Your Tennis Facilities a Local Hot Topic in 2025

Need help setting up your Google profile or building an automated comment channel?

🎾 Contact Resource Marketing. We help tennis businesses like you find and grow faster online.