When growing your tennis business online (whether you run a tennis club, coaching academy or selling tennis gear), your website is your virtual front door. But if you want more signups, more bookings or more product sales, then sending people to your homepage is like handing them a racket and walking away. You need something more focused. More intentional. That’s where the login page comes in.
So, what is the login page? Why care?
Defined landing page
one Landing page Is a standalone web page created for a specific purpose – usually to get your visitors to take an action.
The action may be:
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Register for free trial classes
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Book a summer camp
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Download Tennis Training Guide
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Purchase a product or equipment
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Join your email list for exclusive quotes
What makes the login page different from your home site or home page is that it is designed with a goal in mind. There is no menu bar. No interference. Just a clear message and call action (CTA) button, such as “Book Now”, “Ask Your Location”, or “Download Guide”.
Think this is a tennis court
As a teaching coach, you don’t throw new students onto a busy field surrounded by more than a dozen other players. No – You direct them to the right court, the right drills and the right feedback on their level and goals.
The same thing happens online with your landing page. It takes your visitors to a “court” and gives them the exact purpose, whether it’s registering for a course or grabbing a free gift in exchange for their email.
Why the login page works well
Here’s the fact: The average website visitor decides whether to stay or leave in about 3 seconds. That’s not a typo. Three seconds.
This means your landing page needs to:
No chaos. No guesses to the game. Just clear value.
Suppose someone clicks on your Google ad to get “Tennis Summer Camp Near Me”. You send them to one saying:
“Join our summer tennis camp in Miami for 2025!
4-week course for 4-16 years. The spots fill quickly.
[Reserve Your Spot]transparent
This page will use a dozen menu items and a combination of multiple information about leagues, courses, professional store sales and past blog posts, and will convert better than your homepage.
A great landing page includes
Here is the anatomy of the winning landing page:
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A powerful title
Explain the contents of this page. (“Summer Camp for Kids Who Love Tennis” beats “Welcome to our website”.) -
Clear subtitles
Back up the title with a brief explanation. Consider the benefits, not the features. -
Image or video
Show to happy players in court. If you are selling equipment, display the product in action. People want look What did they get. -
Benefits and details
What would they get if they registered? specific. -
A clear call
Your buttons should stand out and say exactly what to do: -
No interference
Remove the navigation bar. Skip the blog sidebar. Let them focus. -
Social proof (if possible)
Add recommendations from happy students or parents. Reward if you receive a Google rating or a local award.
👉 Free Download: Tennis Business Landing Page List with Examples
How tennis companies use landing page
If you think the landing page is only for big company brands, think about it again. They are one of them The easiest and most effective The tools you can use to grow your tennis business, especially if you are running ads, sending emails, or providing a seasonal plan.
Here are a few ways to use them:
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Camp Registration: Create a dedicated page for each session you provide (such as junior camps, adult clinic weekends, or high performance training week).
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Private courses: Promote special packages through centralized landing pages and email campaigns (such as “buy 4 lessons, get 1 free”).
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Free download or lead magnet: Provide a “Tennis Stretch Guide” or “Top 10 Exercises” in exchange for an email address.
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Product release: Selling new tennis machines or clothing series? Send traffic to almost the product’s page.
How to build a landing page (even if you are not tech-savvy)
Good news: You don’t need to know how to code. There are many easy-to-use landing page builders, such as:
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Hub
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Unlock
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MailChimp (some restrictions)
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WordPress + BeaverBuilder or Elementor
If you’re already running a tennis website on a platform like WordPress, you’ll most likely be able to add a landing page using a plugin or a visual builder. And if you are in resource marketing, we can handle everything for you, from copywriting to design to strategy.
Expert tip: Match messages
If someone sees an ad that “get 20% off for the first class”, it’s better to say the same on your landing page. Nothing kills the conversion faster than a mismatch. Consistency is key.
Stop sending people to your homepage
Your homepage is perfect for curious browsers. Your landing page is for Serious action maker.
If you are promoting an offer, conducting an event, or collecting leads, you need a login page. No exception.
The best part? The landing page is trackable. You can see how many people are being visited, clicked and converted. This means your tennis business has smarter marketing decisions and better results.
Need help creating a converted landing page?
Let’s make your next campaign actually work. Contact Resourcely Marketing now and we will design a custom landing page that will bring you more bookings, more leads and more revenue:
