How to get camera shy tennis players and clients to leave video recommendations

Asking someone to leave a video recommendation sometimes wants them to serve at Wimbledon’s game point. It’s disturbing, not everyone is ready for the spotlight. But if you are a tennis coach, a college manager or a tennis product manufacturer, you already know that word of mouth is everything. And, nothing is as powerful as a happy client who speaks directly to your future clients.

challenge? Not everyone is natural in front of the camera. In fact, many players and customers freeze when they think of this. But don’t worry – just like refined serving, with the right coaching and strategy, you can even turn your most caring clients into a confident recommended MVP.

This is the method!

🎶 Step 1: Understand the fear factor

Camera shyness is real. People are afraid that they sound awkward, look weird, or forget to say something. Others just don’t want to join in the pressure.

What is your job? Make it feel like a casual post-match chat-not a press conference. The less formal the atmosphere is, the more likely they are to say “yes”.

🎶 Step 2: Create a comfortable environment

Forget the beautiful background and ring lights. Most tennis players are more comfortable than they are in the studio.

Try the following:

• Let them shoot at clubs, on the courts, and even at home

• Stay familiar with the settings – think later or after training

• Reward: Let them wear equipment. After a great lesson, nothing is as real as a sweaty shirt and a sincere smile

🎶 Step 3: Start with chat

Even before the recording is mentioned, a normal conversation is held.

ask:

• What is the biggest improvement in your game since we started working together?

• What love do you have for this academy?

• How does this product help you with your game?

That way, when the camera rolls, it’s just an extension of the meter, not a performance.

🎷 Step 4: Provide prompts (not scripts)

Avoid putting the official script in your hands. It stiffens people.

Instead, guide them with simple prompts, for example:

• My name is [Name]I’ve been training [Academy] for [X months or years]

• Before using [Your Product]I’m struggling [Pain Point]

• Now, I’ve seen it [Result]I would recommend it to other players or coaches

Stay loose. Let them speak in their own voice – that’s why trust is built.

🎶 Step 5: Rest assured and edit

Most people don’t like their sound or appearance on the camera. Let them know:

• They don’t need perfection

• You can edit pauses and bubbles

• You only need a 30 to 60 seconds clip

Tell them that it’s like the highlight of the competition – you’ll only show it to the winners.

🎶 Step 6: Show the example

Want to calm their nerves? Show them other recommendations.

Seeing other players, parents or coaches speaking on video will enhance comfort and set the tone. It helps them think, hey, I can do it.

🎷 Step 7: Provide incentives (if needed)

Sometimes, people need a little push. Providing small momentum can go a long way, especially for young players or busy parents.

idea:

• Free limit or grip

• Discounts for the next lesson or camp

• Brand swag like towel or water bottle

Why this matters

Your future customers need proof – real proof. Not polished advertisements, but real people with real stories.

Whether it’s a player who is excited about your child’s progress, a player who finally nails his backhand, or a coach who swears to your product, their stories are your best marketing assets.

The best part? Video recommendations can be used on social media, login pages, newsletters, and even on screens within a club.

In resource marketing, we help tennis businesses build trust, credibility and visibility. Getting video recommendations is one of the easiest and most powerful ways to show you to potential customers.

Need help establishing an effective recommendation strategy? Need a template, sample tip or tool to make recording easy?

👉 Contact Us Here start.