So you finally released a landing page for tennis camps, private lessons or new products. That was a solid move. But if your landing page doesn’t convert visitors to registrations, buyers, or prospects, then it’s just a very digital brochure gathering dust. In this blog post, we discuss 5 common landing page errors so that you can avoid them.
In resource marketing, we work with tennis clubs, colleges and product businesses every day. We see the same landing page error popping up again and again.
Good news? They can be solved. Fixing them can instantly improve your registration and sales.
If you are not completely sure what the login page is, or why it is important, start here: What is a login page (and why every tennis business needs one). Then come back to see if you made these classic mistakes.
Let’s dig.
Error #1: Too many options (aka menu bar
This is the first criminal we’ve seen. A tennis club opened Google ads for “Summer Tennis Miami Camp,” but the ad brought people to the homepage with a full navigation bar, ten drop-down lists, blog feeds, and random news about the adult league, which was the result last fall.
Guess what will happen?
They bounce.
A good landing page has A job– Take a specific action for visitors. register camp. Download guide. Book a course.
Each additional link, menu, or button is a chance for someone to be distracted and leave.
Fix it: Delete the main site navigation. Discard the sidebar. Make your CTA (Call Action) button the star of the show.
Error 2: Weak or blurry headlines
Your title is your first serve. Blow it, you lose the point.
Too many landing pages say similar things:
yawn. This has told me nothing about why I should care, sign up or read more.
Fix it: Write a title and tell visitors immediately what they get and why it is important to them. Use words that match their mindset.
Example:
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“Summer tennis camp for kids who want to upgrade quickly”
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“Your first tennis lesson, on us – now budget before the slot machine runs out”
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“Serve more powerful in 7 days: Download our free power training guide”
Titles are not where they work safely. Bold and profit-oriented.
Error 3: No real call to action
This is a painful person because it is so wasteful. The coach or club does everything else correctly – perfect images, strong titles, even brief video– And then… nothing.
No button. No form. No link. Or worse: tiny “Contact Us” link buried in the text wall.
If you don’t tell others what to do, they won’t do it. That’s so simple.
Fix it: Use a large, clear CTA. And repeat it multiple times on the page.
For example:
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“Keep my camp now”
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“Get free training program”
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“Reserve my first class”
Yes, your button actually needs to look Like a button. Use contrasting colors, bold fonts, and make sure it works on your mobile device.
Error #4: Talk about yourself instead of solving their problems
“We have been in business since 1983.”
“Our lecturers are trained.”
“Our facility has six courts, a specialty shop and free parking.”
Cool story, but your visitors are asking, “What is this for me?”
The login page that focuses only on the business and not the customer will not convert. People don’t want feature lists – they want results.
Fix it: Flip the script. Every time you write a sentence about your business, please ask: Why is this important to my clients?
Example:
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Instead of “we have six courts,” “no longer waiting for court time, our six courts mean more games and fewer delays.”
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“Our professionals are certified”, not “our certified coaches help beginners feel confident in a meeting.”
make it happen themnot you.
Error 5: Forgot to trust builders (no one likes risks)
You might think your offer is easy. But for your visitors, it’s still a decision. If most people are not confident in you, they will be released on bail.
Login page recommendwarranty or voucher will take risks – even if the offer is solid.
Fix it: Add simple elements to reduce friction and build trust.
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recommend From happy players or parents
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Photos or videos Real people use your product or participate in your program
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ensure Or risk reversal (such as “if you don’t like 100% making money”)
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Authentication or affiliation (e.g. USTA, USPTA or local indoor logo)
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Friendly face– Make it human with your own or your employees’ photos
Trust is what turns a browser into a buyer.
Reward error: Does not match your message
Suppose you have a Facebook ad that says “Your first private course gets 25% off”. The visitor clicks… and lands on the universal page without mentioning the discount.
They are confused. Confused people won’t convert.
Fix it: Make sure your landing page mirrors your ad, email or post – title, same quote, same vibe.
it’s known Message matchingwhich is one of the largest conversion boosters out there.
Bottom line
Your landing page can be your secret weapon or a leaky bucket that will allow potential customers to slip away.
If you are running a tennis show, camp, coaching meeting or selling products online, need The landing page that actually converted. Avoid these mistakes and you are already ahead of 90% of your tennis business.
And, if you’re not sure where to start, we’ll help here.
Need a landing page that doesn’t suck?
We’ll write it, design and optimize it for conversions – so you can focus on coaching, not code.
Contact Resource Marketing now.
And if you missed our basic post about the landing page and how it works, make sure to read it here:
What is a login page (and why every tennis business needs one)
