Have an email list and don’t use it consistently? Now is the perfect time to start, especially as the summer is over, parents and players are back in their regular routines. Fall is a key entry period for tennis clubs and colleges, and the right email strategy can make the difference between semi-complete courts and seasons booked.
Many tennis coaches avoid emailing because they are not sure what to say or are worried about disturbing the player. The truth is, your players and their parents want your explicit updates and reminders. A simple, consistent email strategy can help you stay in touch, increase registration and build stronger relationships.
Here are three simple and effective email ideas you can send this week. Everyone aims to deliver value to your customers when driving engagement and signing up for your program.
1. Reminder for admission to the last call
If you have an upcoming course, course or clinic, your players and parents need a friendly but firm reminder. “Last call” emails create urgency and encourage them to act immediately.
Why this works:
By the end of the summer, parents and players are juggling multiple schedules. A short and clear email lets them know they still have time to secure a seat, but they need to take action now. This prevents last-minute calls and issues and can help you lock in the fall roster as early as possible.
Subject line ideas:
- The last call for junior year’s fall enrollment
- Ensure your fall classes
- Autumn Programme is about to begin – Sign up now
Copy Example:
Dear tennis parents,
We’re almost here. All group and private courses will begin Tuesday, September 3rd.
How to register: [Insert link to pricing and registration page].
Take this type of email briefly and focus on this. Your main goal is to remind rather than be overwhelmed. If your pricing or schedule has changed, include a quick link so parents can review it before signing up.
2. Reminder for late summer activities
Holding a late summer event is a great way to get players together before the fall starts. Whether it’s a casual loop rover, a fun parent and player day, or an informal tennis mixer, this type of activity builds community and positive energy.
Why this works:
The event brings memorable experiences for players and parents, which exacerbates why they love your club. It also provides a natural opportunity to mention upcoming shows and remind players to sign up when they are excited and connected.
Subject line ideas:
- Invitation to: This weekend’s late summer tennis carnival
- Celebrate the season in court – Join us
- The Last Summer Tennis Game – RSVP Today
Email tips:
- Includes some interesting details such as snacks, music or small prizes.
- Add RSVP instructions and keep it simple.
- Use this email to also mention your fall schedule. For example, “Don’t forget to start the fall plan next week. Click here to view the schedule and sign up.”
It’s not just a reminder email; it’s a relationship builder who can turn casual players into loyal customers.
3. Quick Coach Tips Email
Quick tip emails provide value without selling anything. It can position you as an expert while providing players with useful resources that they can use right away.
Why this works:
Share your expertise via email can keep you consistent and show players that you care about their progress, not just their enrollment. When players or parents receive regular useful tips, they are more likely to book a private lesson or recommend a friend to your plan.
Subject line ideas:
- Quick fix: Add spin to second serving
- Improve your steps in 2 minutes
- The easiest way to hit deeper ground
What includes:
Keep tips short and actionable. For example, if you are teaching how to add a rotation to a serving, you can write 2-3 sentences to explain the grip adjustment and link to a short video demonstration on Instagram or YouTube.
This email builds long-term trust. Players will see you as a reliable source of advice, and loyalty often translates into more registrations and higher retention rates.
Why email marketing is important for tennis coaches
Email marketing is one of the most effective ways to communicate directly with your players and their parents. Social media is great, but posts are lost in busy feeds. Emails will land in their inbox, where they are more likely to see and interact with your messages.
By sending similar emails, you do more than just facilitating the program. You are providing value, making connections and reminding players why they like to be part of your club. Consistent email communication can help you:
- Fill out courses and clinics faster
- Reduce last minute arrangement problems
- Add repeat booking
- Strengthen relationships with family
Want 3 free email templates?
If you want to start, we offer a service where you can create custom email templates that you can copy and paste directly into your email marketing software. These templates are ready to use and can save you time when you need to send something quickly.
Don’t leave your email list idle this season. Some simple messages can go a long way in filling the program and keeping players engaged.
